World Forum Amsterdam 2025 Home Sessions Sponsors
3 December 2025 | 08:30 – 18:30 That's a wrap on World Forum Amsterdam It was a transformative event exploring where the world puts AI to work. We look forward to seeing you next year.  Explore More Discover Otros Events
Knowledge is happening May 5-7, 2026. Sign up now for registration updates. Get Updates
World Forum Amsterdam 2025 Speakers Agenda-at-a-Glance Sponsors
Experience where the world puts AI to work We're bringing top AI leaders and hands-on training to you. So you can transform every corner of your business right now. Discover More  Hear from AI leaders and visionaries at our keynote—and learn the new ways our customers are empowering their teams with AI. Take Action Build and test in AI Agent labs & HackZone at CreatorCon, then stay connected with ServiceNow User Groups (SNUG). Get Answers  Check out our World Forum Expo for step-by-step demos, 1:1 expert advice—and a whole lot of fun.

 Meet Up Network with your peers, ServiceNow experts, and our innovative partners who will help you stay ahead of the AI curve.
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Experience how others are achieving results – in real-time at World Forum
“This solution will help boost customer loyalty, reduce costs, and drive business growth not only for Visa Disputes Managed Services, but also for the hundreds of issuing banks who use this service.” Shane Malloy
Vice President, Product Management, Issuer Processing, Visa Video CTA “AI is permeating everything we do, it's how we will get medicines to patients faster. Having a partner that's innovative like ServiceNow, allows us to do all we can to drive better patient outcomes.” Cindy Hoots
Chief Digital Officer and CIO, AstraZeneca Video CTA
Meet our speakers Visionary business leaders will offer insights and inspiration to keep you ahead with AI. Michael Johnson Olympic Champion, Founder and CEO of Michael Johnson Performance

Olympic sprinter Michael Johnson made history as the world-record holder in the 200m and 400m, winning double gold at the 1996 Atlanta Olympics. Today, he is founder and CEO of Michael Johnson Performance, and also speaks at global events on teamwork and adapting to achieve peak performance. Video CTA Tekin Mentes Chief Data and AI Officer, Shell

Tekin Mentes leads the global deployment of data and artificial intelligence across one of the world's largest energy companies. With a sharp focus on technological innovation and organizational transformation, he drives solutions that enable more efficient operations, more sustainable production, and a future-proof energy system. Video CTA Amy Lokey EVP, Chief Experience Officer (CXO), ServiceNow


As EVP, Amy Lokey is transforming how people and businesses are supercharged by technology, through streamlined, AI-powered experiences that anticipate user needs and boost productivity. Video CTA
An agenda packed with inspiration
08:30 – 10:00  
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Welcome, Registration, & Expo Opening Pick up your badge and visit the expo to see all the latest cutting-edge innovations of the ServiceNow AI Platform.
10:00 – 11:00  
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World Forum Keynote Get inspired by leaders and ServiceNow customers who are transforming their businesses and customer experiences with AI.
08:30 – 16:00  
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Expo & Sessions Connect with peers, discuss challenges, participate in hands-on AI micro labs, and walk away with actionable advice from industry experts and partners.
16:00 – 17:00  
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Performance Meets Innovation: The Champion’s Mindset Four-time Olympic gold medalist Michael Johnson redefined what it means to perform under pressure — and now brings that same mindset to business performance and strategy. Join Michael Johnson as he shares how focus, preparation, and belief can transform ambition into achievement — on the track and in the boardroom. Don't miss this inspiring close to the day with one of the greatest athletes of all time, and discover what it truly takes to go beyond limits.
17:00 – 18:30  
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Networking Reception Cap off your day by networking with local leaders and exchanging ideas with industry peers — and don’t miss the SNUGs Social, a Community-led gathering where ServiceNow users can connect and collaborate.
Diamond Sponsors Join the companies that are leading the way in helping us put AI to work for people.   View All Sponsors
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