Content Library Overview dashboard

  • Release version: Yokohama
  • Updated January 30, 2025
  • 2 minutes to read
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    Summary of Content Library Overview dashboard

    The Content Library Overview dashboard in ServiceNow provides data visualizations of performance metrics for content published to the portal or Now mobile app through schedules or publish plans. It does not track content delivered via campaigns, which are covered in separate Campaign overview and Campaign analytics dashboards.

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    Dashboard Visualizations and Their Use

    This dashboard presents key metrics to help you monitor and analyze content engagement and task management, including:

    • Open Content Tasks: Displays the number of content-related tasks by status (e.g., open, closed). Clicking a bar reveals the list of tasks for that status.
    • Recent Content Task Closures: Shows tasks closed over time, with clickable bars linking to those tasks within each time frame.
    • Event Activity Over Time: Tracks total user interactions with content.
    • Events Over Time by Content: Visualizes interactions per content item, with hover details for specific metrics.
    • Events Over Time by Action: Displays interaction counts by type of action performed, with detailed metrics on hover.
    • Top Content: Highlights the most accessed content, allowing drill-down into specific content and action metrics.
    • Action Activity: Pie chart showing proportions of interaction types and impressions relative to total actions.
    • Top Notifications: Bar chart of the most clicked notifications during the selected time period.

    Interaction Tracking Details

    The dashboard tracks user interactions and impressions to provide insights into content engagement:

    • Interaction: Any user action such as downloads, link clicks, to-do completions, or video plays.
    • Impression: Instances where content is displayed to a user, counted each time the content appears.

    Content Analytics records various specific interactions depending on the content type, including:

    • Banner clicks and impressions
    • Calendar downloads and impressions
    • Email clicks
    • Event downloads and impressions
    • Image-based link clicks and impressions
    • News article clicks and impressions
    • Rich content clicks and impressions
    • To-do completions and impressions
    • Video impressions and plays

    Practical Benefits for ServiceNow Customers

    By using the Content Library Overview dashboard, you can:

    • Monitor content task progress and closures effectively.
    • Analyze how users interact with different content types and actions over time.
    • Identify the most engaging content and notifications to optimize communication strategies.
    • Track detailed action types and impressions to measure content reach and effectiveness.

    This enables informed decision-making to enhance content publishing and engagement within your ServiceNow portal or Now mobile app.

    Content analytics displays data visualizations of performance metrics for content published to the portal or Now mobile app in the Content Library Overview dashboard.

    Dashboard overview

    The Content Library Overview dashboard displays metrics for content published via a schedule or publish plan. This dashboard does not display content delivered via a campaign. For campaign content data visualizations, see Campaign overview and Campaign analytics dashboards.

    Table 1. Content Library visualizations
    Visualization Description
    Open Content Tasks Number of tasks by status (such as open or closed complete). Each bar in the chart links to a list of the tasks with that status.
    Recent Content Task Closures Vertical bar chart that shows the number of tasks that were closed by time period. Each bar in the chart links to a list of tasks closed within that time frame
    Event Activity Over Time Total number of user interactions with content.
    Events Over Time by Content Number of user interactions with content, where each line represents a piece of content. Mouse over a line to see metrics specific to a piece of content.
    Events Over Time by Action Number of user interactions with content, where each line represents a type of interaction. Mouse over a line to see metrics specific to a type of interaction.
    Top Content Bar chart showing the most accessed content. Clicking a bar shows metrics for the specific content and action.
    Action Activity Pie chart that shows the proportions of each type of interaction and impressions compared to the total number of actions.
    Top Notifications Bar chart showing the most clicked notifications for the specific time period.

    Interaction tracking

    Dashboards display data visualizations for specific parameters, such as user interactions with content.
    Note:
    • An interaction is an action performed by the user, such as a download, link click, to-do completion, or video play.
    • An impression is an instance of content appearing for a user. Each time a user views the content, it is counted as an interaction.
    Content Analytics tracks the following user interactions (depending on content type). When content is rendered in the portal, the system counts that as an impression. When an employee clicks on content, the system counts that as a clickthrough, download, or played (depending on the content type).
    • Banner clickthrough
    • Banner impression
    • Calendar download
    • Calendar impression
    • Email clickthrough
    • Event download
    • Event impression
    • Image-based link clickthrough
    • Image-based link impression
    • Link clickthrough
    • News article tab clickthrough
    • News article clickthrough
    • News article impression
    • Rich content tab clickthrough
    • Rich content clickthrough
    • Rich content impression
    • To-do completion
    • To-do impression
    • Video impression
    • Video played