Components installed with Content Experiences

  • Release version: Yokohama
  • Updated January 30, 2025
  • 3 minutes to read
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    Summary of Components installed with Content Experiences

    Activating the Content Experiences [sncd] plugin in ServiceNow installs several key components including tables, user roles, and scheduled jobs that support content campaigns and employee engagement. This plugin also enforces administrative controls to maintain at least two active Content Experiences administrators, preventing accidental removal of the only admin user.

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    Roles Installed

    The plugin installs multiple roles that define access and permissions for managing content campaigns:

    • Campaign Approver [snca.campaignapprover]: Can approve content for campaigns that require approval before publishing.
    • Content Approver [sncd.contentapprover]: Assigned to approve content.
    • Content Admin [snca.campaignadmin]: Full access to manage Content Experiences, including creating campaigns, administering content, and using analytics tracking profiles (note: does not include analytics admin role).
    • Content Experiences Manager / Content Manager [snca.campaignmanager]: Can create and schedule content for Employee Center and campaigns.

    Scheduled Jobs Installed

    The plugin installs multiple scheduled jobs that automate campaign management tasks:

    • Add Non-Portal Campaign Content: Creates user records for sent emails (does not send emails), runs every 4 hours.
    • Calculate Campaign Engagements: Computes engagement rates based on user actions like video views and link clicks.
    • Campaign Success Criteria: Evaluates campaign success metrics daily based on target and evaluation counts.
    • Create To-dos: Generates tasks for assigned campaign audiences hourly.
    • Deactivate Campaign Users: Deactivates users from ended campaigns every 6 hours.
    • Manage Content States: Updates content availability status based on dates, running every hour and 5 minutes.
    • Process SNC Analytics: Processes analytics data from ServiceNow tracker daily.
    • Purge Campaign Data: Cleans up campaign and user data hourly based on configuration.
    • Send Notifications: Sends email, SMS, and MS Teams notifications on schedules ranging from hourly to every 90 minutes.
    • Update Campaign Audience: Reevaluates and updates campaign audience daily to add or remove users based on criteria.

    Tables Installed

    The plugin creates several tables to manage campaign data and audience targeting:

    • Campaign [sncacampaign]: Stores high-level campaign details including date ranges and audience.
    • Campaign Bundle [sncacampaignbundle]: Groups campaign items with shared triggers and availability.
    • Campaign Content [sncacampaignitem]: Holds content associated with a campaign bundle.
    • Targeted Content [sncacampaignitemuser]: Tracks content availability for individual users within a campaign.
    • Campaign Target [sncacampaignuser]: Records users included in a campaign.
    • Creation Status [sncacreationstatus]: Monitors user interaction with campaign widgets.

    Practical Impact for ServiceNow Customers

    By enabling the Content Experiences plugin, customers gain comprehensive tools to design, manage, and measure content campaigns targeting employees through multiple channels and devices. The predefined roles and scheduled jobs automate critical campaign lifecycle management tasks, ensuring content is delivered timely, audiences are accurately maintained, and engagement metrics are tracked effectively. The installed tables provide structured data management for campaigns and user interactions.

    Administrators should be aware of the minimum admin user enforcement to avoid accidental loss of administrative access. The plugin’s automation and role segregation allow for scalable and secure content campaign management within the ServiceNow platform.

    Several types of components install with the activation of the Content Experiences [sn_cd] plugin, including tables, user roles, and scheduled jobs.

    Note:
    The Application Files table lists the components that are installed with this application. For instructions on how to access this table, see Find components installed with an application.

    For more information about tables, see Table administration.

    Demo data is available for this feature.
    Note:
    The Content Experiences [sn_cd] plugin activates the sn_ca.min_admin_count system property [sys_properties.list]. This property prevents you from deleting your only Content Experiences admin user by requiring a minimum number (default is two) of active users with this role.

    Roles

    The following roles are included when you install the Employee Center application (sn_ex_sp):
    Table 1. Roles
    Role title [name] Description Contains roles
    Campaign Approver [sn_ca.campaign_approver] When configured, can approve content for a campaign. Requires approval before a campaign publishes. Content Approver [sn_cd.content_approver]
    Content Admin [sn_ca.campaign_admin] Grants access to all Content Experiences information and privileges.

    Can create, configure, administer, and schedule campaigns.

    Can access read and write records to the Content Experiences tables.

    Can use an analytics tracking profile with a campaign.
    Note:
    Does not inherit Content Delivery Analytics Admin [sn_cda.analytics_admin] role to set up tracking profiles.
    		 Content Experiences Manager [sn_ca.campaign_manager]
    Content Manager [sn_ca.campaign_manager] Provides access to all Content Experiences content. This includes:

    Creating and scheduling content for the Employee Center and campaigns.
    • Campaign Approver [sn_ca.campaign_approver]
    • sn_esign.config_manager
    • sn_cda.analytics_reader
    • sn_cd.content_approver

    Scheduled jobs installed

    Table 2. Scheduled jobs installed
    Scheduled job Description
    Content Experiences: Add Non-Portal Campaign Content Creates sn_ca_campaign_item_user_records for sent emails. It does not send the email.

    Runs every four hours by default.
    Content Experiences: Calculate Campaign Engagements Calculates the total number of actionable engagements (videos viewed, links clicked) recorded divided by the total number possible with an engagement percentage.

    Runs on a designated repeating interval.
    Content Experiences: Campaign Success Criteria Populates the base count and evaluation period count. Runs the evaluation criteria set up for a campaign.
    Takes the success goals from published or finished (end date has passed) campaigns and evaluates them to calculate the:
    • Baseline count
    • Target count
    • Evaluation count
    Evaluation count analyzed against the Target count to determine success.

    Runs daily.
    Content Experiences: Create To-dos Creates to-do tasks for assigned audience for a campaign.

    Runs every hour by default.
    Content Experiences: Deactivate Campaign Users Deactivates users assigned to a campaign that has ended.

    Runs every six hours by default.
    Content Experiences: Manage Content States Updates the state of targeted content and marks content as available or expired. For example:
    • A Targeted Content record is available starting on 12-01-2019.
    • Today is 11-27-2019.
    • When 12-01-2019 arrives, the state of the targeted content changes from Pending to Ready or Available.
    • If the same content is only available until 12-05-2019 and the date is 12-06-2019, the state of the targeted content changes to Complete or Incomplete.

    Runs every hour and five minutes by default.
    Content Experiences: Process SNC analytics Processes analytics captured using a ServiceNow tracker to update campaign statistics.
    Runs daily.
    Note:
    Available to use if the SNC tracking profile fails to upgrade and work with flow designer.
    Content Experiences: Purge Campaign Data Purges campaigns and users based on the Content Experiences Configurations Properties settings.

    See the Purging section in Properties installed with Content Experiences.

    Runs every hour by default.
    Content Experiences Profile Works with the trigger associated with Content Experiences Profile. Processes analytics collected by the Content Experiences Profile tracker to update campaign statistics.

    Runs daily.
    Content Experiences: Send Email Notifications Sends the emails for a campaign.

    Runs every hour by default.
    Content Experiences: Send Push Notifications Sends SMS notifications for a campaign.

    Runs on a designated repeating interval.
    Content Experiences: Send MS Teams Notifications Sends an MS Teams notification for a campaign.

    Runs every 90 minutes by default.
    Content Experiences: Update Campaign Audience Reevaluates the audience for a campaign and removes employees that no longer satisfy the criteria.

    Adds users that match your defined criteria to the campaign. Users show up in the Campaign Targets related list for a campaign.

    You can view the updated audience from the Campaign Targets tab of a campaign. See View campaign targets.

    Runs daily by default.

    Tables installed

    Table 3. Tables installed
    Table Description
    Campaign [sn_ca_campaign] Defines high-level information about a campaign, including the to and from date range a campaign runs and the audience that can view it.
    Campaign Bundle [sn_ca_campaign_bundle] Grouping mechanism for items that have the same triggering mechanism and availability.
    Campaign Content [sn_ca_campaign_item] Campaign content associated with a bundle.
    Targeted Content [sn_ca_campaign_item_user] Campaign content available to the audience. After a campaign publishes and content is available, users appear under the Campaign Target tab of the campaign,
    Campaign Target [sn_ca_campaign_user] Who in your company is part of a campaign.
    Creation Status [sn_ca_creation_status] Tracks whether a campaign target has visited a particular widget instance that is part of the campaign.