World Forum Amsterdam 2025 Home
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3 December 2025 | 9:00 - 18:30 | RAI Amsterdam Executive Circle
at World Forum Amsterdam It’s where Amsterdam puts AI to work. RSVP Now Explore More
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Harness the power of AI for your business ServiceNow Executive Circle is designed to empower today’s leaders to flourish in the era of AI, and provides a unique opportunity to network, learn, and share with the world’s most innovative thinkers in business, technology, and society.
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Exclusive Content Explore key findings from ServiceNow's Enterprise AI Maturity Index - global research of 4,500 business leaders, conducted with Oxford Economics.
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Inspiration Hear from independent thought leaders, ServiceNow experts and customers, as we explore the practical challenges of translating AI strategy into reality.

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Networking Add your perspective to the Executive Circle community and broaden your knowledge and network by collaborating with like-minded business leaders.

Agenda
8:00 – 9:00  
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Executive Circle Lounge Open – Networking Breakfast & Welcome Remarks The Executive Circle lounge is your exclusive space for relaxing, networking, and 1:1 meetings. Enjoy coffee and a healthy breakfast.
9:00 – 9:35  
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Business Reinvention in the AI Era Hear directly from a board-level perspective the expectations of business and technology in the AI Era with Lone Fønss Schrøder, Member of the Advisory Board, ServiceNow, and Hala Zeine, Chief Strategy Officer, ServiceNow.
10:00 – 11:00  
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World Forum Keynote Get ready to hear from ServiceNow leaders and customers on how to put AI to work.
11:30 – 12:00  
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Building the AI-First Enterprise Hear directly from our customers Shell and IKEA on their approach to driving transformation and measurable impact with AI.
12:00 – 12:20  
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InnovateSmart: Building Strategic Partnerships in the AI Era. How to Create Success and Manage Risks Hear from Business Strategist Mike Vermeer as he discusses accelerated innovation and transformation, in conversation with ServiceNow customers.
12:20 – 12:30  
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Discussion Circles By taking part in peer-to-peer conversations, you will be offered a unique opportunity to exchange real-world insights, share challenges, and discuss how fellow leaders are navigating the opportunities and complexities of AI adoption across their organisations.
12:30 – 13:00  
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In Conversation with Michael Johnson Join us for an exclusive conversation with Michael Johnson, an Olympic champion and leader in high performance, giving us the rare opportunity to connect the world of sports with the challenges of business and technology leadership.
13:00 – 14:15  
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Networking Lunch Following our sessions, we invite you to enjoy a networking lunch and continue conversations with your peers.
Afternoon  
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Optional attendance at World Forum Amsterdam Take time to explore the rest of World Forum to hear how others are putting AI to work.
16:00 – 17:00  
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Closing Session Join leading experts in a lively panel discussion about what businesses really need to know to thrive in the AI Era.
17:00 – 18:30  
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Networking Reception Cap off your day by networking with local leaders and exchanging ideas with industry peers.
Join Executive Circle at World Forum Amsterdam. RSVP Now
Executive Hosts & Speakers Visionary AI and business leaders will share their insights, and inspiration to help you stay a step ahead with AI.
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Mike Vermeer Innovation strategist, thought-leader, and expert in building high-impact partnerships that drive sustainable growth and transformation Video CTA
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Michael Johnson Olympic Champion, World Record Holder, and Leader
in High Performance Video CTA
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Tekin Mentes Chief Data and AI Officer, Shell Video CTA
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Marielle Lindgren
SVP, EMEA North, ServiceNow
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Kirsten Cox
SVP, EMEA Marketing, ServiceNow
 Video CTA
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Hartmut Mueller
Chief Transformation Officer, ServiceNow
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Amy Lokey
EVP, Chief Experience Officer, ServiceNow
 Video CTA
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Hala Zeine
SVP and Chief Strategy Officer, ServiceNow
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Lone Fønss Schrøder
Chair Geely Sweden Holdings AB, non-Executive Director IKEA, Strategic Advisor to ServiceNow
 Video CTA
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Karine Picard Group Vice President, EMEA Chief Operating Officer Video CTA
Executive Circle Insights Hub Executive Circle is a platform for leaders to exchange vital insights and explore limitless business possibilities. Connect with visionary leaders, shaping business strategy globally.  Discover More