Tomorrow’s AI-powered CRM holds the promise of moving companies from a reactive stance to one of anticipatory, insight-driven engagement. It will remember every customer’s needs and preferences and act on them in a unified way across the enterprise. The businesses that master this approach will not only satisfy customers but also surprise them, building trust and loyalty that the competition will find hard to match. In an economy increasingly driven by experiences, those relationships are pure gold. Now is the time to lay the groundwork so that your organization can mine that gold, sustainably and repeatedly, through the power of AI and reimagined CRM. 1. Take a platform approach. From a technology standpoint, the backbone |to building a connected CRM architecture often involves implementing a unified data platform or customer data platform (CDP) that aggregates data from all sources and deploys integration tools (APIs, middleware) to allow various applications to talk to each other