Content Analytics

  • Release version: Zurich
  • Updated July 31, 2025
  • 2 minutes to read
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    Summary of Content Analytics

    Content Analytics enables you to monitor and measure employee engagement with content delivered through the Employee Center and campaigns. It provides data collection and visualization powered by the Platform Analytics framework to help you understand how users interact with your content. Note that Google Analytics integration is no longer supported.

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    Content Analytics Dashboards

    The solution offers multiple dashboards that visualize engagement data through widgets focused on specific parameters:

    • Content Analytics Portal: Shows portal engagement metrics such as unique users, average time per page, and bounce rate.
    • Content Analytics - Basics: Displays portal page visits and views, including daily visits and most viewed pages.
    • Campaign Analytics: Provides engagement metrics, to-dos, and campaign impact filtered by campaign or success goals.
    • Campaign Overview: Highlights campaign performance metrics, including tasks closed and user actions.
    • Content Library Overview: Shows performance metrics for content published to the portal or Now mobile app.
    • Content Engagement: Measures user interactions such as content views, reaction icon clicks, comments, and replies.

    Setting up Content Analytics

    To activate Content Analytics, establish a tracking profile by either:

    • Activating one of the out-of-the-box tracking profiles (Content Experiences or Content Publishing) and setting it as default.
    • Creating a custom tracking profile to capture analytics for custom widgets or pages.

    For custom content, you must add the tracking profile to the widget or page header. A new Enable Tracking option is available for email content notifications, which is disabled by default for existing records but enabled automatically for new ones. This allows flexible control over tracking email content engagement.

    Tracking Profiles

    Tracking profiles define the context (portal, campaign, application, etc.) for capturing analytics data. The included profiles support out-of-the-box widgets, but custom widgets require updating or creating a new profile to enable data collection.

    Data Collection and Storage

    Content Analytics collects data on user actions (e.g., page views, link clicks) and temporarily stores them in browser memory. Data is sent to the server either after navigation or after five minutes and stored in specific analytics tables. These tables organize raw event, page, and visit data, which tracking profile runs then aggregate into shared analytics tables for reporting.

    If dashboards do not show visualizations, verifying data presence in relevant tables is recommended by querying the tables directly.

    Monitor and measure the impact of the content you provide through the Employee Center and in campaigns using Content Analytics.

    Content Analytics collects data and generates visualizations on employee engagement with content in the Employee Center. Content Analytics is powered by the Platform Analytics framework.
    Note:
    Google Analytics is no longer supported as Google has stopped offering the integration.

    Content Analytics dashboards

    Dashboards display data visualizations in widgets. Each widget displays data for specific parameters, such as user interactions with content. Content Analytics includes the following dashboards:
    Table 1. Content Analytics dashboards
    Dashboard Description of data visualizations
    Content Analytics Portal engagement metrics, including unique users, average time per page, and bounce rate.
    Content Analytics - Basics Portal page visits and views, including visits per day and most-frequently viewed pages.
    Campaign Analytics Campaign engagement metrics, to-dos, and impact, filtered by campaign or campaign success goal.
    Campaign Overview Campaign performance metrics by campaign, including tasks closed and user actions.
    Content Library Overview dashboard Performance metrics for content published to the portal or Now mobile app.
    Content engagement Metrics on user engagement, such as content views, reaction icon clicks, comments, and replies to comments.

    Setting up Content Analytics

    1. Activate Content Analytics
    2. Establish the tracking profile, by performing one of the following steps:

      For more information on tracking profiles, see the section below.

    3. To track analytics for a custom widget or page, you must add the tracking profile to the header: Set up Content Analytics tracking
      Important:
      A new Enable Tracking field has been introduced to content notifications, designed specifically for email content. Existing notification records will have this field disabled by default, in line with prior system settings and by default, existing email content will have tracking turned off. However, for new email notification contents, the Enable Tracking option will be available for your selection and will be automatically enabled on new record creation. This feature provides greater flexibility, allowing you to determine whether tracking should be applied to specific email content record.

    Tracking profiles

    Tracking profiles define a bucket where you want to capture analytics. It can correspond to a portal, campaign, application, or any context you like.

    Two tracking profiles are included out-of-the-box: Content Experiences and Content Publishing. You can use either one to collect data on content that is displayed with an out-of-the-box widget. If your portal is publishing content to custom widgets, you must update an out-of-the-box tracking profile to collect data for those widgets or create a new tracking profile.

    Data collection and storage

    Content Analytics stores collected data in tables, which are organized by data type.
    Note:
    If a dashboard does not display visualizations, check that the data is being collected by opening a table. Enter the table name in the navigation bar, appended by .list.
    For a list of Content Analytics tables, see Components installed with Content Analytics.
    This is an overview of the process by which Content Analytics collects and moves data:
    1. The users performs an action, such as opening a page or clicking a link.
    2. Content Analytics collects that data point and stores in the browser memory.
    3. After a user navigates to other content or after five minutes, the data moves to the server in memory.
    4. The data moves to the content analytics tables.
      • Tracked Event [sn_cda_tracked_evt_agg]
      • Tracked Page [sn_cda_tracked_page_agg]
      • Tracked Visit [sn_cda_tracked_visit_agg]
    5. The tracking profiles trigger runs to transfer data to the shared analytics tables.
      • Event Statistic [sn_cda_event_stat]
      • Page Statistic [sn_cda_page_stat]
      • Analytics Visit Statistic [sn_cda_analytics_visit_stat]