Key user roles and personas

  • Release version: Zurich
  • Updated June 17, 2026
  • 2 minutes to read
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    Summary of Key user roles and personas

    Employee Slate offers tailored experiences designed for three primary user groups within your organization: administrators, everyday employees, and content managers. Each role is supported with specific functionalities to streamline workflows, enhance communication, and leverage AI-powered assistance. This framework enables ServiceNow customers to optimize employee engagement, service delivery, and content management through a unified conversational interface.

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    Admin Responsibilities

    Administrators are responsible for planning, deploying, configuring, and evolving the Employee Slate platform. Key tasks include:

    • Planning: Review deployment architecture and sizing to ensure a successful rollout.
    • Installation: Install Moveworks or enable Now Assist Chat as the conversational AI assistant.
    • Configuration: Set branding, data sources, and assistant behaviors through the admin console.
    • Extension: Build custom and AI-generated widgets using the widget builder to enhance the user experience.
    • Monitoring: Track adoption rates and user experience metrics via the analytics dashboard.
    • Evolution: Expand Employee Slate integration to additional platforms like Microsoft Teams, Slack, and mobile applications.

    This role is critical for ensuring a tailored, scalable, and well-governed deployment that meets organizational needs.

    Everyday Employee Use Cases

    Employees interact with Employee Slate through a conversation-first AI interface that facilitates everyday tasks efficiently:

    • Ask: Pose questions in natural language to Moveworks or Now Assist Chat.
    • Discover: Access answers across multiple enterprise knowledge sources such as SharePoint, Drive, and Slack.
    • Act: Submit service catalog requests directly through the conversational interface without leaving the chat.
    • Track: Monitor approvals, tasks, and updates in a consolidated timeline within Tasks and Requests.
    • Stay Current: Receive targeted notifications and announcements via web and mobile browsers.

    This seamless, AI-powered experience helps employees complete routine service requests and information retrieval quickly and intuitively.

    Content Manager Use Cases

    Content managers leverage Employee Slate to create, deliver, and optimize employee communications effectively:

    • Author: Draft announcements with the help of conversational AI for improved efficiency.
    • Target: Segment audiences precisely by role, location, or group to ensure relevant messaging.
    • Publish: Distribute announcements simultaneously across web portals, mobile apps, Microsoft Teams, and Slack.
    • Engage: Enable AI to respond to follow-up questions inline with messages, enhancing interaction.
    • Measure: Analyze communication reach, readership, and sentiment through analytics.
    • Refine: Adjust targeting and messaging cadence based on analytics insights for continuous improvement.

    This role empowers content managers to deliver personalized, measurable, and engaging communications at scale.

    Employee Slate provides tailored experiences for everyday employees, content managers, and administrators.

    Employee Slate serves different categories of employees with experiences that match their work routines.

    Important:
    AI-generated content may be inaccurate. Verify AI-suggested content before publishing or acting on it.

    Admin key responsibilities

    Plan implementation, install Moveworks or Now Assist Chat, and configure branding and data sources from the admin console. Extend the canvas with AI-built widgets, track adoption in analytics, and expand the experience to Microsoft Teams, Slack, and mobile.

    Figure 1. Admin use cases
    Diagram showing administrator use cases for Employee Slate
    Table 1. Administrator use cases
    Action Responsibility
    Plan Review deployment architecture and sizing for the rollout.
    Install Install Moveworks or enable Now Assist Chat as the conversational assistant.
    Configure Set branding, data sources, and assistant behavior in the admin console.
    Extend Build custom and AI-generated widgets on the canvas with the widget builder.
    Monitor Track adoption and experience metrics in the analytics dashboard.
    Evolve Expand the experience to apps such as Microsoft Teams, Slack, and other third-party channels.
    For more information on configuration, see Get started with Employee Slate

    Employee key use cases

    From the moment you log in to the moment the task is done, everything runs from one AI front door. This tier provides a conversation-first interface for everyday tasks such as service requests, knowledge search, research, and integration-powered actions.

    Figure 2. Everyday employee key use cases
    Diagram showing everyday employee use cases for Employee Slate
    Table 2. Employee role and responsibilities
    Action ResponsibilityEmployee Slate
    Ask Ask a question in natural language to Moveworks or Now Assist chat.
    Discover Find answers across enterprise knowledge sources, such as SharePoint, Drive, and Slack.
    Act Submit catalog requests through the conversational catalog without leaving the chat.
    Track View approvals, tasks, and updates in one timeline in Tasks and requests.
    Stay current Receive targeted notifications and announcements across web and mobile browser.
    For more information, see Employee Slate capabilities and ServiceNow Otto AI assistant capabilities.

    Content manager key use cases

    Draft announcements with conversational AI and target the right employees by role, location, or group. Publish across portal, mobile, Microsoft Teams, and Slack. Then track engagement and refine the next message with sharper targeting.

    Figure 3. Content manager use cases
    Diagram showing content manager use cases for Employee Slate
    Table 3. Content manager use cases
    Action Responsibility
    Author Draft announcements with conversational AI assistance.
    Target Segment audiences by role, location, or group.
    Publish Deliver across web, mobile, Microsoft Teams, and Slack at once.
    Engage AI responds to follow-up questions inline with the message.
    Measure Review the reach, reads, and sentiment from communications analytics.
    Refine Tune targeting and cadence for the next announcement.
    For more information, see Employee communications.