Analytics and reporting

  • Release version: Zurich
  • Updated April 26, 2026
  • 2 minutes to read
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    Summary of Analytics and Reporting

    Employee Slate offers comprehensive analytics and reporting tools that enable ServiceNow customers to monitor user engagement, content performance, and AI assistant quality across the employee experience. These tools provide actionable insights through built-in dashboards without requiring additional setup.

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    User Experience Analytics (UXA)

    UXA automatically captures detailed behavioral data throughout every user session in Employee Slate. This data includes page visits, widget interactions, and navigation patterns, allowing administrators and experience owners to understand how employees engage with the portal.

    • Key captured interactions: full user sessions, page visits (home, tasks, requests), widget renders, and specific widget/page element selections.
    • Dashboard capabilities: visualizes navigation paths, exit points, and aggregates metrics like active users, new users, sessions, pages viewed, retention, and conversion funnels.
    • Session details: anonymized data covering session duration, device and location counts, and underlying events.
    • Product-specific insights: Separate UXA data for Employee Slate for Now Assist and Employee Slate for Moveworks, with full widget interaction tracking.

    Note: Department- and business unit-level filtering is not currently available; check entitlements for upcoming advanced filtering options.

    Employee Communications Analytics

    This feature focuses on tracking the performance of announcements published via Employee Slate, helping communications teams measure the reach and engagement of company-wide or targeted content.

    • Metrics tracked: impressions (times announcements appeared), clicks on announcement links, and identification of top-performing announcements.
    • Reporting: provides breakdowns with totals and time-series data for these metrics, supporting effective communication strategies.

    Practical Benefits for ServiceNow Customers

    • Gain visibility into how employees interact with portals and content to optimize user experience and engagement.
    • Use behavioral and session data to identify bottlenecks, popular content, and navigation trends.
    • Support communications effectiveness by tracking announcement reach and engagement metrics.
    • Leverage customizable cohort analyses and conversion funnels for deeper insights into user retention and workflow efficiency.

    Track user engagement, content performance, and AI assistant quality across the employee experience with built-in analytics tools.

    User experience analytics

    Employee Slate includes User Experience Analytics (UXA) with no additional setup required. UXA captures behavioral data across every user session and surfaces it in a dedicated dashboard. Administrators and experience owners use the dashboard to understand employee engagement patterns across the portal.

    UXA automatically captures the following interactions:

    • Every user session from start to end.
    • Page visits, including the home page and Tasks and requests.
    • Widget renders, for example, the Employee sidebar and org chart card.
    • Selections on specific widgets and page elements, beyond standard page views.

    The UXA Overview Dashboard visualizes how employees navigate Employee Slate. Administrators use the dashboard to identify common navigation paths and exit points in the experience.

    Employee Slate for Now Assist and Employee Slate for Moveworks are separate products, each with its own option in Usage Insights.

    Interactions in either product, including button clicks, redirects, and widget selections, are captured and surfaced within Usage Insights.

    Employee Slate for Moveworks uses the same widget set available for any other application in Usage Insights.

    UXA metrics

    The UXA dashboard captures and displays the following metrics:

    Total active users
    The number of distinct users who completed at least one session in the selected time period.
    New users
    The number of users who accessed Employee Slate for the first time in the selected time period.
    Total sessions
    The total number of sessions across all users in the selected time period.
    Average sessions per user
    The mean number of sessions per active user in the selected time period.
    Average pages per session
    The mean number of page views within a single session.
    Top pages
    The most frequently visited pages, which include Employee Home Page, Canvas, 404 Page, Org chart, Tasks and requests, Profile, and Task pages.
    Users, sessions, events, and pages
    Aggregate counts for each dimension, available as trend data over time.
    Retention
    The number of users who return within a selected period, compared to new users, shown as an overall retention cohort.
    Cohort analysis
    Custom user groups that administrators define for deeper analysis of retention patterns.
    Conversion funnels
    Predefined or custom funnels that track click-through relationships between specific workflows in the Employee Slate interface.
    Navigation paths
    The percentage of users who follow each navigation path through the available journeys in the Employee Slate experience.
    Session details
    Anonymized session-level data, including duration, device count, location count, and underlying events.
    Note:
    Department-level and business unit filtering for UXA data is not currently available. Check your entitlements to verify whether you have access to advanced UXA filtering when it is available.

    Employee comms analytics

    Communications Analytics tracks the performance of announcements published through Employee Slate. This capability serves communications teams and stakeholders to measure the reach and engagement of company-wide or targeted content.
    Figure 1. Employee comms dashboard
    Comms analytics data and details

    Communications Analytics provides the following metrics:

    • Impressions: the number of times an announcement appeared to a user.
    • Clicks: the number of times users selected the link in an announcement.
    • Top announcements: the announcements with the highest engagement in the selected period.
    • Breakdowns: totals and time-series values for each metric.