Content Library Overview dashboard

  • Release version: Zurich
  • Updated July 31, 2025
  • 2 minutes to read
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    Summary of Content Library Overview dashboard

    The Content Library Overview dashboard in ServiceNow provides data visualizations of performance metrics for content published to the portal or Now mobile app. It focuses on content published via schedules or publish plans, excluding campaign-delivered content. For campaign-specific analytics, separate dashboards are available.

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    Key Features

    • Open Content Tasks: Displays the number of content tasks by status (e.g., open or closed) with clickable bars linking to detailed task lists.
    • Recent Content Task Closures: Shows tasks closed over time with interactive bars linking to task details.
    • Event Activity Over Time: Tracks the total user interactions with content over a time period.
    • Events Over Time by Content: Visualizes user interactions per content item, with mouse-over detail views.
    • Events Over Time by Action: Displays interaction counts by action type, allowing detailed inspection.
    • Top Content: Highlights the most accessed content, with clickable bars to view specific metrics.
    • Action Activity: Pie chart showing proportions of interaction types and impressions.
    • Top Notifications: Bar chart showing the most clicked notifications within the selected timeframe.

    Interaction Tracking

    The dashboard tracks various user interactions such as downloads, clicks, to-do completions, and video plays. Impressions are counted when content is displayed to a user, while interactions are recorded when users engage with content (e.g., clicking or playing videos). Key interaction types include banner clicks, calendar downloads, email clicks, news article interactions, to-do completions, and video plays, among others.

    Practical Benefits for ServiceNow Customers

    • Gain insights into content engagement and task progress to optimize content strategy.
    • Identify high-performing content and notifications to focus efforts on impactful materials.
    • Understand user behavior through detailed tracking of impressions and interactions.
    • Access quick links from visualizations to investigate specific tasks or content performance further.

    Content analytics displays data visualizations of performance metrics for content published to the portal or Now mobile app in the Content Library Overview dashboard.

    Dashboard overview

    The Content Library Overview dashboard displays metrics for content published via a schedule or publish plan. This dashboard does not display content delivered via a campaign. For campaign content data visualizations, see Campaign overview and Campaign analytics dashboards.

    Table 1. Content Library visualizations
    Visualization Description
    Open Content Tasks Number of tasks by status (such as open or closed complete). Each bar in the chart links to a list of the tasks with that status.
    Recent Content Task Closures Vertical bar chart that shows the number of tasks that were closed by time period. Each bar in the chart links to a list of tasks closed within that time frame
    Event Activity Over Time Total number of user interactions with content.
    Events Over Time by Content Number of user interactions with content, where each line represents a piece of content. Mouse over a line to see metrics specific to a piece of content.
    Events Over Time by Action Number of user interactions with content, where each line represents a type of interaction. Mouse over a line to see metrics specific to a type of interaction.
    Top Content Bar chart showing the most accessed content. Clicking a bar shows metrics for the specific content and action.
    Action Activity Pie chart that shows the proportions of each type of interaction and impressions compared to the total number of actions.
    Top Notifications Bar chart showing the most clicked notifications for the specific time period.

    Interaction tracking

    Dashboards display data visualizations for specific parameters, such as user interactions with content.
    Note:
    • An interaction is an action performed by the user, such as a download, link click, to-do completion, or video play.
    • An impression is an instance of content appearing for a user. Each time a user views the content, it is counted as an interaction.
    Content Analytics tracks the following user interactions (depending on content type). When content is rendered in the portal, the system counts that as an impression. When an employee clicks on content, the system counts that as a clickthrough, download, or played (depending on the content type).
    • Banner clickthrough
    • Banner impression
    • Calendar download
    • Calendar impression
    • Email clickthrough
    • Event download
    • Event impression
    • Image-based link clickthrough
    • Image-based link impression
    • Link clickthrough
    • News article tab clickthrough
    • News article clickthrough
    • News article impression
    • Rich content tab clickthrough
    • Rich content clickthrough
    • Rich content impression
    • To-do completion
    • To-do impression
    • Video impression
    • Video played