Creating employee communications

  • Versão de lançamento: Australia
  • Atualizado 12 de mar. de 2026
  • 9 min. de leitura

    • Content Publishing offers robust communications creation tools that enable you to create, manage, and publish a variety of content types including portal content, notifications, mobile content, and tasks.

    Overview of creating communications

    To create employee communications using Content Publishing, follow the process shown in this infographic.

    Figura 1. Content creation process
    filler text
    1. Select the platform

      When creating a new piece of content, the first step is to select a platform. This determines where your content appears and narrows your selection of content formats.

    2. Choose a content format

      After selecting the platform for your content, select from the available content formats.

    3. Create a content record

      Fill in the fields in the New content form to provide details such as content item name and order.

    4. Prepare the content

      Do the steps applicable to the content format, such as upload the image or video, assemble the banner or news article, or provide the URL.

    5. Translate your content

      Request a language translation for the content you are creating. For more information, see Multilingual support in the Content Library.

    6. Configure publishing

      Configure publishing to control when the content becomes available, who can see it, and for how long. See Publishing content.

      Alternatively, you can build out a more robust publishing configuration using Creating campaigns

    • Create various employee communications portal content including news articles, rich content microsites, announcements, banners, links to other content, and calendar events.
    • Leverage easy-to-use drag-and-drop, visual interfaces for creating, editing and previewing content before it's published.
    • Create notifications such as a mass email or short message service (SMS) to your employees.
    • Add urgency to your communications by creating and scheduling to-dos in the form of tasks.
    • Schedule and target your content to specific audiences with the option of making it available from specific start and end dates.
    • Deliver announcements and links to content on your employee's mobile devices.
    Content Library allows you to manage your content within a single, unified interface and flow.
    • Design your content with easy-to-use, no code configurations.
    • Preview your content as you are creating it and preview how it looks on your portal.
    • Assign your audience and schedule your content for sending/viewing immediately or within a date window.
    Nota:
    The end-to-end Content Library workflow supports only news, rich, and portal content. For all other content types, you can create new content in the Content Library, but you will need to use the Schedule form to deliver it to employees.

    To publish content to the Workspace or UIB Workspace, you must use the Schedule content form, as the Content Library does not offer the option to publish to the Workspace or UIB Workspace.

    For more information on Publishing content, see Publishing content.

    Creating and publishing content

    Create and publish content in the Content Library using the following process:
    1. Select the Platform
    When creating a new piece of content, the first step is to select a platform. This determines where your content appears and narrows your selection of content formats.
    Content Library - select platform
    2. Choose a content format
    After selecting the platform for your content, select from the available content formats.
    Content library - select content format
    3. Create a content record
    Fill in the fields in the New content form to provide details such as content name and order.
    Nota:
    Since there is no direct method for migrating content records between ServiceNow® environments, we recommend you create content in your production environment and use the Active option and publish plans to control content availability.
    Content library - select content record
    4. Prepare the content
    Do the steps applicable to the content format, such as upload the image or video, assemble the banner or news article, or provide the URL.
    content library - create content
    (Optional) 5. Translate your content
    Select a different language to view your session in or request a language translation for the content you are creating. For more information, see Configuring translation for Content Publishing after upgrade.
    Nota:
    Only translate content you are done creating and formatting the content. For best results, we do not recommend that you add or remove components or change the formatting after translation.

    For rich content that is formatted differently in different languages, duplicate the content and modify the formatting as needed. Then, use Audiences to target the content to users by language. See Audiences

    6. Configure publishing
    Add one or more publish plans to determine when the content becomes available, who can see it, and for how long. See Create a publish plan for your content.
    Alternatively, you can build out a more robust publishing configuration using Creating campaigns
    Content library - configure publishing

    Supported platforms and content formats

    Articles and Pages
    • Rich content: Provides the ability to create and schedule long form content using a drag-and-drop method without the knowledge of coding. Rich content helps you to easily and visually create high quality curated content that matches the Service Portal look and feel with limited technical knowledge. You can target Rich content to any Portal page.
    • News articles: Combines content creation features from the Rich Content Editor with new publishing methods that enable high volume content publishing to keep employees updated on company news and announcements.
    Portal
    Reach more people in your organization with greater effectiveness and efficiency by creating meaningful content that can be distributed through multiple channels with Content Experiences and Content Publishing. You can create different types of content that includes:
    • Styled content: Allows you access to a suite of tools and fields to create custom banners, block, or video content. Styled content is fast and easy to use without having to use HTML/CSS code. For banners you can use features that define your text color, text alignment, add buttons or links, background color, background image, and change the gradient of the image.
    • Video: Place videos into your Employee Center or Employee Center Pro.
      Nota:
      Use styled content for videos if you want to add heading and body text, reference variables from either the User or HR profile table, and other features that contribute to the over-all style of your video.
    • URL: Links that take your employees to content.
    • Image-based link: Links to content that are also an image.
    • Events: Content for company events that have a specific start and end date and time.
    • Banner: Attention grabbing banners that promote a message or content to your employees.
    • Rich text: Use rich text to enhance your content or message using common formatting options like bold or italics.
    • Calendar: Provides your employees with a quick way of viewing scheduled events
    Mobile content
    Create different types of content that your employees can view on their mobile devices. The type of mobile content you can create are:
    • Mobile Banner: A banner that captures attention for a mobile device.
    • Mobile Text Card: Content for a mobile device that includes a heading text and link to content.
    • Mobile Video: Video that can be accessed from a mobile device.
    Notification content
    Send content directly to your employees as a notification. The types of notifications are:
    To-do content
    Create content that prompts your employees to complete an assigned task. To-dos are:
    • Button Complete: A button that prompts your employees to push when they complete a to-do.
    • E-Signature: Prompts an employee to sign a document to complete the to-do.
    • Play Video: Provides a video that after viewing completes the to-do.
    • View Link: Provides a link to content that after accessing completes the to-do.
    Pulse survey content
    To receive feedback from your employees, create and send Pulse surveys that can drive action and measure impact.
    Employee Forums
    Employee Forums help your employees connect, engage, and collaborate with other employees. Use Employee Forums to share business information, promote employee engagement, encourage ideas and feedback, and to give your employees a voice.
    When activating the ServiceNow Communities product to enable Employee Forums, customers can deliver information within Content Publishing including:
    • Blog: Create long-form text articles for posting in a forum or topic.
    • Video: Add a video to a forum or topic.
    • Event: Create event-related information items to post in a forum or topic.
    Nota:
    For more information, see Communities.
    Tabela 1. Content Publishing features
    Feature Description
    Portal content Content managers use the Content Library as a one-stop location for creating and publishing content for employees in various content formats and publishing platforms.
    Publishing content Content managers either create a publish plan or schedule content (depending on the content type) to deliver content to employees.
    Content Publishing allows you to create information from different areas:
    • Content Library
      • Create content, links, tasks, notifications, mobile, surveys, and social media messages to customize and enhance what you make available to your employees.
      • Preview the information as you create it, assign an audience, and schedule and publish it from the same page.
    • Content Categories: Use the lists and forms UI to create surveys, portal content, notifications, mobile, social media, and tasks.
    • Reusable Components: Customers can also use the lists and forms UI to create standard information that can be created once and used in different area like links, block content, SMS configuration, and audiences.
    • Schedule: After creating the information for your employees, you can determine how it will be communicated, where on your portal it should reside, the audience your information is directed to, who should approve (if applicable), and start and end dates and times the information should be available.
    • Organization Chart:
    • Advanced:
      • Existing customers can create content types to associate the category and widget you want your content to reside.
      • View a list of tasks assigned to your employees.
      • Set additional settings such as approvals, content ownership, and more.
    • Demo Portal: Use the Demo Portal to quickly view how the information you created looks before you schedule and publish it.
      Nota:
      For some content, you can use the Content Library to view your information as you create and schedule it for publication when it looks the way you want it.

    Platforms and content formats

    Select a tile to learn about the available platforms and content formats, and to get started with creating employee communications.