Coaching in Workforce Optimization for ITSM

  • Release version: Australia
  • Updated May 12, 2026
  • 7 minutes to read
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    Summary of Coaching in Workforce Optimization for ITSM

    Coaching in Workforce Optimization for ITSM enables ServiceNow customers to evaluate and enhance the skills of their ITSM teams through structured assessments, training assignments, and skill management. This process helps improve the quality of interactions and task completion by agents, ensuring they are better prepared to handle incidents and other service tasks.

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    Key Features

    • Coaching Assessments: Automatically or manually generated evaluations that assess agent performance based on predefined coaching opportunities triggered during task lifecycles such as incidents, problems, or change requests.
    • Skill Recommendations: Uses Predictive Intelligence to analyze completed tasks and recommend skills to add to agent profiles once a threshold of task completion is met, subject to managerial approval.
    • Training Assignments: Based on assessment results, coaches can assign learning tasks to address skill gaps, which upon completion update the agent’s skill set.
    • Virtual Coach Automation: Automates awarding of skills, assignment of training, and association of surveys when linked with a coaching opportunity, streamlining the coaching workflow.
    • Coaching Surveys: Facilitate feedback from both coaches and agents to evaluate coaching effectiveness and agent performance.
    • Skill Review Process: Allows agents to self-assess and request approval for skills to be added to their profiles, promoting continuous development.
    • Integration with Advanced Work Assignment (AWA): Newly acquired skills automatically influence task assignment, ensuring agents receive tasks aligned with their competencies.

    Practical Use and Benefits

    ServiceNow customers can use Coaching to:

    • Identify critical moments during task processing to trigger coaching assessments.
    • Leverage AI-driven skill recommendations to maintain an accurate and up-to-date skill inventory for agents.
    • Assign targeted training to improve agent competencies and service quality.
    • Collect actionable feedback via surveys to enhance coaching strategies and agent development.
    • Automate routine coaching tasks through virtual coaches, saving time and improving consistency.
    • Support skill validation and approval workflows, enabling agents to actively participate in their skill growth.

    Getting Started

    To implement Coaching in Workforce Optimization for ITSM, customers should:

    • Activate Coaching within the Workforce Optimization platform.
    • Understand the roles and components involved, such as admins, coaches, skill admins, and trainees.
    • Set up coaching opportunities, virtual coaches, and skill thresholds aligned with organizational needs.
    • Use the Coaching module to find and complete tasks related to assessments, training, and skill management.
    • Manage and review skills centrally to maintain alignment with business objectives and workforce capabilities.

    Learn how you can review and assess the quality of the interactions and tasks completed by your teams. You can enhance the skills set of your teams by assigning training that is based on those assessments. You can also add skills to the profiles of your teams after they get trained.

    Initiate a skill review process to have your teams assess their own skill set and approve or reject the skills. After it's approved, they’ll automatically be added to the skill set of the team member.

    Coaching overview

    The image shows a high-level workflow on how coaching admins set up Coaching, and how managers and agents use Coaching.

    The infographic shows a high-level workflow on how coaching admins set up Coaching and how coaches and trainees use it.

    Here's an example of how Workforce Optimization for ITSM uses Predictive Intelligence to recommend skills for agents:
    Step Description Example
    1. Predictive Intelligence associates the incidents that were closed using similar skills and then groups the tasks by the agents who resolved them. Predictive Intelligence looks at the similarity between the tasks that were resolved using the skill Firewall.
    2. When agents resolve incidents, the Skill Recommendation application stores the skill and agent associations. Agent A completes a task that requires the skill Firewall, but that skill is not in the agent's user profile yet.
    3.

    System administrators set the threshold for the skill and agent associations.

    When the threshold is reached, the Skill Recommendation application recommends to the agent's manager that the skill be added to the agent's profile.

    The system administrator sets the threshold at 10. That means that the agents must have the same skill and complete 10 similar tasks.

    Agent A completes 10 tasks using the skill Firewall. The Skill Recommendation application recommends the skill Firewall for Agent A to the agent's manager.

    4. The manager approves and adds the skill to the agent's profile. Agent A's manager approves the skill Firewall and adds that skill to Agent A's profile.
    5. Advanced work assignment (AWA) uses the new skills that were added to the agent's profile, looks up tasks that require those skills, and assigns the agents to complete those tasks. When a task requires the skill Firewall, Agent A is automatically considered for that task assignment.
    6. Over time, the Predictive Intelligence machine learning algorithms learn which skills were assigned to the agents to resolve the incidents.

    The infographic shows how you can use Predictive Intelligence to recommend skills for your agents.

    Infographic that shows how you can use Predictive Intelligence to recommend skills for your agents. The text in the table that precedes this infographic describes the flow.

    Coaching terminology

    Terminology Description
    Coaching assessment Using assessments, you can evaluate an agent and then assign training and skills based on the evaluation. An assessment can be generated automatically from a coaching opportunity based on the conditions set in the opportunity. As assessment can also be generated manually.
    Coaching opportunity A critical moment in a process that generates an assessment based on set conditions. A coaching opportunity can be generated at any time during the life cycle of any task record, which could include incidents, problems, change requests, or request items.
    Virtual coach A record that can be associated with a coaching opportunity that automatically completes tasks associated with an assessment.
    Coaching survey A survey associated with a coaching assessment that lets coaches provide feedback on the work completed by the agents. It also lets agents provide feedback on the coaching effectiveness.

    Coaching assessments

    You can create coaching assessments manually and associate it with a task record or generate them automatically using coaching opportunities. When the trigger conditions set in a coaching opportunity are met, an assessment is automatically generated. It’s then automatically assigned to the coach for the trainee to assess the context in which the assessment was triggered. For example, let's assume an employee doesn't write clear work notes when they escalate an incident. You can set conditions for this scenario in the coaching opportunity to create a coaching assessment. The coach can evaluate the employee using the assessment and add learning tasks to train them to write better work notes.

    After you create coaching assessments manually or automatically, you can do any of the following:
    • Award skills
    • Assign learning tasks
    • Associate coaching surveys to the assessment
    Note:
    You can automate these tasks using a virtual coach that's associated with the coaching opportunity.

    Awarding skills: After the coach completes an assessment, they can award skills that's related to the assessment to the trainee.

    Assigning learning tasks: Coaching assessments can have learning tasks associated with it to train the agent based on the assessment. When the agent completes the training, the skills associated with the learning tasks are added to the skills set of the agent. For example, let's assume that the agent resolved an escalation that required router skills. If the agent doesn’t have that skill, then the learning tasks can include training for router skills. After the agent completes the training, the router skill is added to the skill set of the agent. Next time when an incident that requires router skills is assigned to the agent, they’ll be able to resolve the incident successfully.

    Setting up coaching surveys: Coaching surveys can be associated with a coaching assessment. When the coach completes the coaching assessment, a survey can be triggered. Coaching surveys let coaches provide feedback on the ability of the agents' to resolve incidents or the quality of their completed tasks. Trainee surveys let agents provide feedback on the coaching effectiveness.
    • Survey for the coach is taken by the coach where the coach can provide feedback to rate the trainee. For example, did the trainee demonstrate the knowledge and technical competence required?
    • Survey for the trainee is taken by the agent where the agent can provide feedback to rate the coach. For example, were the learning tasks assigned to the agent useful in building skills?

    Coaching opportunity

    A coaching opportunity is a critical moment in a process where coaching assessments get triggered based on conditions set in the coaching opportunity record. A coaching opportunity can be generated at any time during the life cycle of any task record. These records could include any task such as an incident, problem, change request, or request item. For example, you can set conditions to trigger a coaching opportunity when an incident reassigned or escalated. For examples on identifying coaching opportunities, see About Coaching.

    You can do the following in a coaching opportunity record:
    • Set trigger conditions.
    • Associate skills, learning tasks, or surveys with the coaching opportunity. These items are automatically associated with the assessment that is associated with the opportunity.
    • Define a virtual coach. When an assessment is automatically created from an opportunity, and if a virtual coach record is associated with it, then the assessment is automatically moved to the closed, complete state. It will also automatically award skills and any learning tasks associated with the assessment to the trainee. The surveys associated with the opportunity will be assigned to the coach or the trainee as well.
      Note:
      • All virtual coach records have a coaching opportunity associated with it but not all coaching opportunities have an associated virtual coach record.
      • A virtual coach can’t be associated with a manually generated assessment.
      For information on virtual coach, see Identify and add course items for a virtual coach.

    Example of assessment triggers

    Did the coaching opportunity trigger an assessment? Is a virtual coach associated with the coaching opportunity and are the conditions set met? Result
    Yes Yes Because a virtual coach is associated with the coaching opportunity, it completes the following tasks automatically:
    • Award skills
    • Assign learning tasks
    • Associate coaching surveys to the assessment
    Yes No Because a virtual coach isn’t associated with the coaching opportunity, you must complete the following tasks manually:
    • Award skills
    • Assign learning tasks
    • Associate coaching surveys to the assessment
    No No You can create a manual assessment and complete the following tasks manually:
    • Award skills
    • Assign learning tasks
    • Associate coaching surveys to the assessment

    You can use Coaching for any task-based process for such as Change Management, Customer Service Management or Incident Management to set up Coaching. You can also use Coaching for a non-task or custom table source by configuring a business rule.

    As a coach, you can:
    • Use surveys to evaluate the performance. of your teams.
    • Recognize improvement opportunities and assign training tasks.
    • Assess the ability of trainees to resolve incidents.
    • Assign training that is based on the assessments.
    • Add skills to the skill set of a trainee that is based on a recommendation from Predictive Intelligence.
    • Initiate a skill review process to have your teams assess their own skill set.
    • Approve or reject a skill assessed by members of your team.
    As a trainee, you can:
    • Get trained to address your skill gaps.
    • Evaluate the skill proficiency for an existing skill or add a new skill to your skill set.
    • Request approval from your manager to add the evaluated skills to your skill set.

    Getting started with Coaching in Workforce Optimization for ITSM

    Easily find the tasks that you must complete in the Coaching module.
    Table 1. Coaching with Learning
    Benefit Roles Finding tasks to complete in Coaching
    Activate Coaching in the Workforce Optimization for ITSM. admin Activate Coaching
    Refer to the roles, tables, and other components used in Coaching. Any coaching role Understand components used in Coaching in Workforce Optimization for ITSM
    Set up Coaching. Admin Set up Coaching in Workforce Optimization for ITSM
    Train your teams using Coaching with Learning. Coach Train your teams using Coaching with Learning in Workforce Optimization for ITSM
    Manage skills for your teams from a central location Skill admin Manage skills in Workforce Optimization for ITSM